THE EFFECT OF INFORMATION ORGANIZATION ON COGNITIVE WORKLOAD AND VISUAL SEARCH PERFORMANCE

This study examined the relationship between how visual information is organized and people’s visual search performance. Specifically, we systematically varied how visual search information was organized (from well-organized to disorganized), and then asked participants to perform a visual search task involving finding and identifying a number of visual targets within the field of visual non-targets. We hypothesized that the visual search task would be easier when the information was well-organized versus when it was disorganized. We further speculated that visual search performance would be mediated by cognitive workload, and that the results could be generally described by the well-established speed-accuracy tradeoff phenomenon. This paper presents the details of the study we designed and our results.