Anthropomorphism and motivating participation in citizen science projects

Zoey Rosen; Marilee Long; Bonne Ford; Eric A. Wendt; Michael Cheeseman; Casey Quinn; Christian L’Orange; John Volckens; Jeffrey R. Pierce

doi:10.22323/2.23080204

Anthropomorphism and motivating participation in citizen science projects

Zoey Rosen, Marilee Long, Bonne Ford, Eric A. Wendt, Michael Cheeseman, Casey Quinn, Christian L’Orange, John Volckens, Jeffrey R. Pierce

Research output: Contribution to journal › Article › peer-review

Abstract

Maintaining long-term participation in citizen science projects is challenging; thus, it is important for project developers to use effective techniques to motivate participants. One approach is to incorporate anthropomorphism (ascribing humanlike qualities to a non-human agent) when designing and deploying technology. In a quasi-experimental study conducted as part of the Citizen-Enabled Aerosol Measurements for Satellites (CEAMS) citizen science project, we investigated the relationship between anthropomorphism and motivation to participate in citizen science. Findings showed partial support for the relationship between anthropomorphism and motivation.

Original language	English
Article number	A04
Journal	Journal of Science Communication
Volume	23
Issue number	8
Early online date	Nov 25 2024
DOIs	https://doi.org/10.22323/2.23080204
State	Published - Nov 25 2024

Keywords

Citizen science
Public engagement with science and technology
Science communication: theory and models

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NA

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10.22323/2.23080204

Cite this

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abstract = "Maintaining long-term participation in citizen science projects is challenging; thus, it is important for project developers to use effective techniques to motivate participants. One approach is to incorporate anthropomorphism (ascribing humanlike qualities to a non-human agent) when designing and deploying technology. In a quasi-experimental study conducted as part of the Citizen-Enabled Aerosol Measurements for Satellites (CEAMS) citizen science project, we investigated the relationship between anthropomorphism and motivation to participate in citizen science. Findings showed partial support for the relationship between anthropomorphism and motivation.",

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AU - Ford, Bonne

AU - Wendt, Eric A.

AU - Cheeseman, Michael

AU - Quinn, Casey

AU - L’Orange, Christian

AU - Volckens, John

AU - Pierce, Jeffrey R.

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AB - Maintaining long-term participation in citizen science projects is challenging; thus, it is important for project developers to use effective techniques to motivate participants. One approach is to incorporate anthropomorphism (ascribing humanlike qualities to a non-human agent) when designing and deploying technology. In a quasi-experimental study conducted as part of the Citizen-Enabled Aerosol Measurements for Satellites (CEAMS) citizen science project, we investigated the relationship between anthropomorphism and motivation to participate in citizen science. Findings showed partial support for the relationship between anthropomorphism and motivation.

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KW - Public engagement with science and technology

KW - Science communication: theory and models

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Anthropomorphism and motivating participation in citizen science projects

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